by Jason Long | Nov 18, 2016 | Branding, Creativity, Design, Development, Jason's Pick, Management, Marketing, Running a Business, Uncategorized, Web Design
In a previous post, I touched on market saturation and the number of truly successful apps. I outlined four things to consider when you’re considering building a SaaS. Let’s focus on the first one. Who is your user? Or who is your target market? The bottom line...
by Jason Long | Oct 21, 2016 | Branding, Creativity, Design, Development, Jason's Pick, Management, Marketing, News, Running a Business, Uncategorized, Web Design
So you want to start a SaaS? Well, there’s one really important thing that you need to know. This is NOT passive income. Not even slightly. So often, when people talk to me about starting a new SaaS or app, they are so wrapped up in what the system will do that they...
by Jason Long | Oct 12, 2016 | Branding, Creativity, Design, Development, Jason's Pick, Management, Marketing, News, Running a Business, Web Design
So you’re setting out to build a system. It’s your baby. It’s your dream. It’s everything you’ve been hoping for. But do you actually know what you’re building? Do you know what you’re getting yourself into? Do you know what it takes to build this system? Well, first,...
by Jason Long | Oct 7, 2016 | Branding, Bug Reports, Clients, Content, Contracts, Creativity, Demos, Design, Development, Distance Working, HR, Jason's Pick, Management, Marketing, Musing, News, People, Press, Pricing, Programming, Random Things, Running a Business, Sales, Scoping, Technology Business Profile, Top Blog Posts, Uncategorized, Web Design
How many apps are ‘successful’? Not many. In fact, barely any at all. According to this Gartner Research study, 0.01%. Yeah, you read it right, 0.01% success rate. So, basically none. Most apps fail. Now, if success is learning or growing or losing years of life to...
by Jason Long | Oct 7, 2016 | Branding, Bug Reports, Clients, Content, Contracts, Creativity, Design, Development, Events, Jason's Pick, Management, Marketing, Musing, New Features, News, People, Press, Pricing, Programming, Random Things, Running a Business, Sales, Scoping, Technology Business Profile, Top Blog Posts, Uncategorized, Web Design
Are you a new entrepreneur? Have questions on where to get started? Good news for you then… THAT is my EXACT mission, to help YOU not make the same dumb mistakes other entrepreneurs are making. In a panel discussion with “Entrepreneurs of Atlanta: Stories of Success”...
by Jason Long | Oct 7, 2016 | Branding, Clients, Content, Contracts, Creativity, Demos, Design, Development, Distance Working, HR, Jason's Pick, Management, Marketing, Musing, New Features, News, People, Press, Pricing, Random Things, Running a Business, Sales, Scoping, Technology Business Profile, Top Blog Posts, Uncategorized, Web Design
What if I told you there was a way to save yourself the headache of explaining to a client why their project doesn’t work exactly the way they’d envisioned? When you fail to properly scope your work you create expectation management issues: where your vision and...
