Understanding Your Customer’s Brain

A guest blog post by Menno Cramer. If you are a designer, a freelancer, or you are running an agency, you deal with people. People are humans and humans, obviously, have brains. Here’s what a neuroscientist has to say on how brains work: It is the deciding organism in...

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Dealing with the L-Word: Lawsuit

When you’re a small business owner, lawsuit threats can seem like the end of the world. Let’s face it, people in America love to sue each other. But fear not! Most of them are just that: threats. Often, clients will use the threat of a suit to bully you into doing...

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What Are Your Core Values?

WHAT ARE YOUR CORE VALUES? A guest post by Susie Mann I have been a freelancer for nearly all of my life. I first began my career as an actress, and that evolved into a graphic design career. The process of beginning a career as a freelance designer can be quite...

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How to Construct an Effective Marketing Strategy

How to Construct an Effective Marketing Strategy A guest blog by Andrew McNair. Marketing is an essential part of getting your business the right coverage, for the right audience. It’s the process of communicating a brand, with the purpose of advancing a product or...

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H.A.L.T. Taking Your Pressure Pulse

H.A.L.T.! Taking Your Pressure Pulse A guest article by Marianne L. Sade. You’re in the zone, you’ve waited for this groove, you can’t stop now! You gulp down more lukewarm coffee. (Eurgh.) It’ll get you through. There’s the persistent push: “If I can just finish this...

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Clean Up Your Message

Clean Up Your Message a guest post by Siovonne Smith, TitleWordSmith As a multipreneur with an international background, I’ve worked in various fields including advertising, marketing, PR, publishing, and entertainment. I also create titles, slogans, and headlines....

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From a 9-to-5 to Starting Your Freelance Business

From a 9-5 to Starting Your Freelance Business A guest post by Neneh Makun The decision to be a freelance graphic artist might not be easy.  It took me about a year to embrace the idea. I’ve been in the design industry for about seven years, so I knew there were some...

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Freelance 101: How PROACTIVE Are You?

How PROACTIVE Are You? A 10-Point Checklist A guest post from Mark Armstrong Oh, sure. There are some famous superstar freelancers out there. They  don't have to worry about where their next client is coming from — people are beating down their doors. Then there are...

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